Even before the well-known photo service Flickr, we were able to proudly receive the award on 27 April 2005 in the Rainbow Room of the Rockefeller Center in New York. The nomination was in the category 'Small enterprise with a turnover of up to 100 million dollars'. Marketing Trophy Gold & Copernican AwardīLACKSOCKS was the only European company to be nominated for the Copernican Award. The Founding Partner Marcel Roth transfers his shares to Samy Liechti, who becomes the sole shareholder Product A further new product: shorty, also known as sneaker socks. While Zalando is just getting started, our oldest product, the calf sock, is being sold for the millionth time. The first hole only appears on the sole after being rubbed 30,000 times the heels survive even longer – 50,000 rubs. And the BLACKSOCKS calf socks prove to be particularly durable. The result: the test winner with a score of 5.2 out of 6 is BLACKSOCKS. The socks undergo several tests to assess their abrasion resistance, shape after washing, pilling, colour fastness and workmanship quality. K-Tipp and Kassensturz have 14 of the best-selling black men's socks tested by the Hohenstein Institute in Germany. Decisions are taken three times a day as to which regions receive a text message. As soon as the mercury crosses 27 degrees Celsius at their place of residence, subscribers receive a text message from the inventor of the sockscription giving them official permission to take off their socks and spend the rest of the day barefoot. BLACKSOCKS keeps track of the regional temperatures with the help of the data generated by. We of course have lots of more exotic locations like the Maldives where we have four customers, even if it is not really a sock country!Ĭustomers' places of residence are allocated to a region based on the first two digits of their postcode. The USA and Germany regularly vie for position as our second largest market. Although our native land of Switzerland is still our top market, we are increasingly operating outside of the country. We now ship our socks to over 100 countries. This is not likely to change any time soon, even if everyday business outfits have become drastically different over the past 20 years. Our plain, patterned, and brightly colored socks are becoming more popular every year. In 1999, the name said it all: BLACKSOCKS sold nothing but black socks until 2008. Other models have also now broken the million barrier. Our best-selling classic calf socks made a career for themselves by selling millions all on their own. When we first started selling socks online in June 1999, we could never have dreamed that one day we would have sold millions of socks. You just have to slip into the pair of your favorite underwear for men from Blacksocks and enhance your fashion standard without much trouble.2019 - 20 Years of BLACKSOCKS Millions of Socks Blacksocks make sure that their customers stay satisfied while having no trouble once they try the variant for the first time. Trusting your men’s underwear brand is not easy but important. The fact that Blacksocks underwear never makes the wearer regret is the thing that makes the brand lovable. It is highly important for Blacksocks to meet the customer’s expectations. The collection of men’s boxers and men’s briefs takes away all the attention when you scroll down the website. Investing more time to put the effort in bring the best style of men’s underwear, Blacksocks has unique designs that are hard to find. Blacksocks took over the online business and grew a lot getting unstoppable.įrom the classic to the fashionable one, Blacksocks has different styles of underwear for men to offer its customers, that include comfort, support, and heavenly feeling down there. Just like people loved wearing the socks made of the best fabric, they also loved the construction and the texture mix which resulted in the men’s underwear which made everyone love it. It was in 2008 when Blacksocks underwear came up and took over the fashion industry. Blacksocks is the men’s underwear brand that initially sold only black socks.
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